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Talk Of Indian Cinema – Part -10 – 29th November 2020
Hello, Guys, How are you all? Today Last Sunday of
the November and every last Sunday we talk about Indian Cinema in our hot
favourite show Talk Of Indian Cinema. Every time we talk different things of the
our Indian cinema. Before Start today’s
talk I want to informed to you that my grand pa was expired on last month and
due to that I can’t written any article. Many of already known but some of the
who don’t know this incidence I would inform to them. Today we talk something
special and interesting talks about Indian Cinema. As we all know since march
2020 all the cinemas and multiplexes were closed due to this COVID-19. Last few
days some of the multiplex opened but still not as much opened. In this COVID
situation we all move to OTT platforms for new Entertainment. So we talk how
OTT Platform works.
Today we all have a smartphone in this digital era. So
we can easily get all latest entertainment as per our interest.As per latest
survey people who use OTT services are increased every day. We all habituate
with OTT but how many of knows the What is OTT? Do you know its full name. lets
talk on it. OTT stands for Over The Top. In common terms its like cable TV but
its platform that delivers entertainment over the internet.we all heard and
many of use this famous platform like Netflix, prime, Hotstar, Disney+, Alt
Balaji, Zee5, MxPlayer. OTT provide wide range of content, but its not possible
to that we get every content for a single platform the answer is no because its
based on content , range , reachability , price and ads. There are many
different features behind it. We have many questions that how OTT earn? How we
earn if our films or webseries we put on it. For that first you need to
understand business model of OTT. These OTT business model known as VOD.it
stands for Video On Demand. Every OTT works on three VOD as mention below.
(i)SVOD
(ii)TVOD
(iii)ADVOD
Let’s talk from the first one SVOD. It stands for
Subscription Video On Demand, in common terms it’s a subscription module where
user can subscribe the services and access the media content. Fee can be
variant based on company and OTT Platforms. The Subscription fee can be has
different criteria based on weekly, monthly , yearly. This subscription can be
automatically renewed if the end user won’t cancel or auto subscription.
Company who use this model generate their revenue based on subscription. there is far greater
freedom to opt out, as consumers aren’t tied into a long-term contract. Example
of it like Netflix, Amazon Prime , Hotstar.
Second is ADVOD and its stand for
Advertising Video on Demand. its cost decided based on no.of ads while
streaming the media. No.of ads running while stream the media. OTT Platform
taken cost from the Ad Agency to run ads on OTT and out of these ads they
generate production costs. Mostly ADVOD is free to end user because they can
collect money from the Ads agency . its like television broadcasting user have
to sit and watch advertisements. Examples of it like YouTube
The last model is TVOD. Its stands for
Transactional Video On Demand.is like PPV. Pay Per View. In common terms its
like paid content of you tube. If you have to watch particular content than you
have to pay for it. Which is we do in our broadcasting television for specific channel
specific costs. Examples of it like google playstore, itunes etc.
Well its just a little byte of OTT. OTT is wider
platform and many things included it. If anyone wants to know more about it let
me know we will talk and for amount to purchase space on it or hosting I have
some secret will happy to share but at this moment this was enough. . See you
on next Sunday with another stories meanwhile good bye and take care. You can contact
me anytime for any topic or discussion. Contact me via my social media and
blogs. Me or my team will revert you soon. For Further discussion I m sharing
my Social Media Links to you.
Thank
You Again. Good Bye.
Hello, Guys, How are you all? Today Last Sunday of
the November and every last Sunday we talk about Indian Cinema in our hot
favourite show Talk Of Indian Cinema. Every time we talk different things of the
our Indian cinema. Before Start today’s
talk I want to informed to you that my grand pa was expired on last month and
due to that I can’t written any article. Many of already known but some of the
who don’t know this incidence I would inform to them. Today we talk something
special and interesting talks about Indian Cinema. As we all know since march
2020 all the cinemas and multiplexes were closed due to this COVID-19. Last few
days some of the multiplex opened but still not as much opened. In this COVID
situation we all move to OTT platforms for new Entertainment. So we talk how
OTT Platform works.
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